SYSTEM MAP
WCN BRAND SYSTEM
Foundations Brand Build Downloads SYSTEM MAP
Brand System · Single source of truth
The WCN brand system.
Everything the Web³ Capital Network is made of — strategy, voice, identity, motion, product and go-to-market. Evidence-first, in one place, for brand and builders alike.
Explore the system → Get the assets
11  SYSTEMS 80+  PAGES EN / 中文 EDITION v4.1
Web³
EB GARAMOND · ARCHIVO · MONO
FOUNDATIONS · 基础
The core of the system.
How WCN thinks, talks and looks — shared by everything downstream.
01Brand Strategy
Mission, positioning, story & personality.
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“Evidence first.”
02Verbal Identity
Name, tagline, tone & messaging.
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03ALogo & Mark
The W³ mark, lockups & clear space.
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03BColour
Vermilion, ink & paper — tokens & ratios.
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03CTypography
EB Garamond · Archivo · JetBrains Mono.
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Web³证据
11Localization
EN / 中文 · CJK pairing & rules.
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BRAND · 对外表达
Expressing WCN in the world.
The expressive layer — for marketing, partners, press and events.
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03DIconography
Line system, weights & the ³ motif.
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03EData Viz
Charts, palettes & labelling.
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03FGrid & Layout
Columns, spacing & layout rules.
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03GGraphic Language
Patterns, marks & graphic devices.
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03HPhotography
Art direction & image treatment.
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04Motion & Sound
Principles, easing & sonic identity.
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05Physical & Print
Stationery, events, merch & print.
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07Marketing
Sales, editorial, PR & campaigns.
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BUILD · 设计系统
The digital design system.
Tokens, components and product surfaces — for designers and engineers.
06ADesign System
Tokens, foundations & atomic layers.
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ButtonField
06BComponents
Buttons, fields, tables, modals & more.
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06CProduct System
Console, mobile & onboarding.
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/v1/proof
DOCSDocumentation
API reference, guides & changelog.
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06DEmail
Transactional & newsletter templates.
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06ESocial Kit
Profile, post & story templates.
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DOWNLOADS · 资源
Files, assets & collateral.
Master files, ready-made decks and the rules that govern their use.
SVG · PNG
03ALogo Files
SVG & PNG masters, all lockups.
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08CAsset Library
Central DAM & file naming.
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05FProduction Specs
Favicon, app icon & export sizes.
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09DLicensing
Font & asset usage rights.
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™®
09ATrademark
Marks, registration & usage.
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DECKPitch Deck
Investor narrative deck.
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DOCLitepaper
The evidence-first thesis.
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LIVEThe Website
Browse the full marketing site.
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★Complete index — every page
Eleven systems plus applications — every page in the brand system, linked. Click a system title for its map; click a chip to jump straight in.
00Core2 pages
Brand System Map Brand Portal
01Brand Strategy2 pages
A Purpose
02Verbal Identity1 page · 4 sections
Naming Core messages Tone of voice Lexicon & mechanics
03Visual Identity9 pages
A Logo & Mark B Colour C Typography D Iconography E Data Visualization F Grid & Layout G Graphic Language H Photography
04Motion & Sound7 pages
A Motion Principles B Timing & Easing C Transitions D Micro-interactions E Sonic Identity F Video & Film
05Physical & Print7 pages
A Stationery B Events & Exhibition C Merchandise D Office & Environment E Print Collateral F Production Specs
06Digital6 pages
A Design System B Components C Product System D Email Templates E Social Kit
07Marketing7 pages
A Sales Enablement B Editorial & Content C Campaigns D PR & Media E Acquisition & Lifecycle F Measurement
08Governance7 pages
A Ownership & Roles B Guidelines & Docs C Asset Management D Review & Approval E Rollout & Training F Measurement & Evolution
09Legal & IP7 pages
A Trademark & Marks B Domain & Namespace C Anti-Counterfeit D Font & Asset Licensing E Contracts & IP Assignment F Registry & Renewals
10Brand Measurement7 pages
A Brand Health Tracking B Awareness Research C Consistency Audits D Voice of Customer E Analytics & Attribution F Reporting & Action
11Localization7 pages
A Bilingual System B CJK Type Pairing C Cultural Adaptation D Layout & Typesetting E Workflow & Tooling F QA & Governance
APApplications12 pages
Homepage How It Works Why Now Impact Roadmap Partners Apply Investors Docs Trust & Reach Pitch Deck Litepaper
WCN · Web³ Capital Network
Brand Portal · single source of truth
Edition v4.1 · Evidence First