The sticker is the brand’s most viral object — free, kept, and stuck on a laptop for years. It earns that life by being a clean die-cut mark, never a shrunk-down logo on a square.

SHAPESDie-cut · kiss-cut FINISHMatte · holo · clear MIN25 mm SETSheet of 4

C01.1 · DIE-CUT SHAPES

Cut around the mark.

Stickers follow the silhouette of the mark or a tight rounded square — never a default rectangle with white space. The die line sits 3 mm off the artwork.

C01.2 · FINISHES

Matte first.

Default is matte vinyl — premium and fingerprint-proof. A holographic version is reserved for special drops; clear is for application on dark laptops.

C01.3 · SHEET LAYOUT

A set of four.

Stickers ship as a kiss-cut sheet of four — mark, wordmark, monochrome and accent — so one hand-out gives variety without diluting the core mark.

C01.4 · MINIMUM & CLEAR-SPACE

Never too small.

The mark holds down to 25 mm; below that the exponent fills in. Clear-space of 1u keeps it crisp even crowded among other stickers.

A mug and a bottle are used daily for years — quiet, repeated brand contact. They earn it with a single-colour mark, the right process for each surface, and a finish that survives the dishwasher.

MUGWrap print BOTTLELaser etch COLOURSingle CAREDishwasher-safe

C02.1 · MUG

Wrap, not slap.

The mug carries the mark on one side and a small wordmark opposite, printed as a wrap that respects the handle. Ink-coloured ceramic with a paper mark, or the reverse.

C02.2 · BOTTLE

Etched, not stuck.

Stainless bottles take a laser etch — the mark in the metal itself, permanent and tonal. Where colour is needed, a single-colour pad print in vermilion.

C02.3 · SINGLE-COLOUR RULE

One ink, full stop.

Drinkware is single-colour: the mark in paper, ink or vermilion, chosen for contrast with the body. No two-tone splits — curved surfaces and dishwashers punish registration.

C02.4 · DURABILITY

Survives the sink.

Print and etch are specified dishwasher-safe and tested for 500 cycles. If a finish can’t survive daily use, it doesn’t ship — a peeling mark is worse than none.

Apparel only works if people actually want to wear it. That means a restrained mark, the right technique for each garment, and placement that looks designed — not branded. Tee to hoodie.

TEEEmbroidery HOODIEScreen print PLACEMENTChest · sleeve COLOURInk · paper

C03.1 · TEE

Stitched, small.

The tee carries a small embroidered mark left-chest — tonal, tasteful, the kind people forget is branded. A large back print is the exception, used only for events.

C03.2 · HOODIE

Printed, soft.

Hoodies take a soft-hand screen print so the mark feels part of the fabric, not stuck on top. Centre-chest or left-chest; sleeve hits for a sportier cut.

C03.3 · PLACEMENT & SIZE

Where, and how big.

A placement chart fixes position and size per garment so a team photo looks consistent. The mark never spans more than a third of the chest.

C03.4 · GARMENT COLOURS

Ink, paper, and one accent.

Garments come in ink and paper (charcoal and natural) with the mark reversed accordingly. A vermilion piece exists but is rationed — accent, not uniform.

A cap puts the mark at eye level on a moving person. It has to be small, perfectly centred, and built into the garment — embroidered or woven, never printed on a curve.

CAPEmbroidered BEANIEWoven label MARKFront-centre COLOURSCore only

C04.1 · CAP

Embroidered, front-centre.

The cap carries the mark embroidered front-centre at 45 mm, in tonal or vermilion thread. A flat 3D-puff version is reserved for the structured sportier cut.

C04.2 · BEANIE

A woven label.

Beanies get a folded woven label at the cuff rather than a stitched mark on the knit — cleaner, and it survives stretch. The label uses the wordmark.

C04.3 · PLACEMENT

Dead centre.

On a cap the mark must be optically centred above the brim seam — off-centre reads as a defect on a face. A registration guide ships with the spec.

C04.4 · COLOURWAYS

Core only.

Caps and beanies come in ink and stone with the mark to suit; vermilion is a limited drop. No novelty colours — headwear sits closest to the face and must stay on-brand.

A good tote outlives the event by years, carrying the mark through a city. It earns that with honest canvas, a comfortable handle, and one confident mark on one side.

TOTEScreen print MATERIALCanvas · 12 oz HANDLE70 cm MARKOne side

C05.1 · SCREEN PRINT

One mark, one side.

The tote carries a single screen-printed mark on the front, sized to read across a street. The back stays blank — restraint is what keeps it in use.

C05.2 · MATERIAL

Heavy canvas.

12 oz natural cotton canvas — stiff enough to stand, heavy enough to last. Organic where available; never thin poly that creases and pills.

C05.3 · HANDLE

Made to sit on a shoulder.

Handles are 70 cm so the bag clears a shoulder, in matching webbing, box-stitched at the join for load. Comfort is part of the brand experience.

C05.4 · MARK PLACEMENT

Centred, upper third.

The mark sits centred in the upper third so it reads when the bag hangs full. Ink on natural, or paper on ink — always one colour for screen durability.