C01.1 · WHAT’S WATCHED
Name, mark, and lookalikes.
Monitoring covers the wordmark, the device, and visual lookalikes — not just exact matches. Scammers rarely copy perfectly; the watch is tuned for “close enough to fool.”
WORD“WCN”
MARKW³ + lookalikes
TONEClose enough
NOTExact only
C01.2 · SOURCES
Everywhere it spreads.
Feeds cover new domain registrations, social platforms, app stores, paid ads and search results. Crypto scams cluster in ads and new domains, so those are weighted highest.
DNSNew domains
SOCIALPlatforms
ADSPaid · search
WEIGHTAds · DNS
C01.3 · ALERTING
Fast, and filtered.
Alerts are real-time but de-noised — grouped, scored and routed so the team sees signal, not a flood. A scored queue is what makes monitoring actionable.
SPEEDReal-time
NOISEFiltered
SCOREDYes
ROUTEDTo owner
C01.4 · TRIAGE
From alert to action.
Each alert is triaged — ignore, monitor, or act — and handed to the right response: takedown, DMCA, or impersonation playbook. Monitoring feeds the rest of the cluster.
DECIDEIgnore · watch · act
FEEDSTakedown · DMCA
SLAPer severity
LOGEvidence