WCNVISUAL IDENTITY MAP03 · VISUAL
Visual identity
How WCN
looks.
looks.
Eight clusters — from the mark to the grid. The full map of WCN's visual system, with real coverage marked.
~82%
VISUAL COVERAGE
27 done
6 open
6 / 8 clusters complete
Primary mark
Variations
Lockups
Clearspace · min-size
Misuse
The ³ device
OPEN LOGO MARK MAP→
BColour
COMPLETE
Ink · paper · vermilion
Neutral ramp
Functional colours
Ratios · 60/30/10
Dark mode
OPEN COLOUR MAP→
Aa
CTypography
COMPLETE
EB Garamond · display
Archivo · body
JetBrains Mono · labels
Type scale · pairing
CJK · Noto Serif/Sans SC
OPEN TYPOGRAPHY MAP→
DIconography
COMPLETE
Icon style
Grid · stroke
Core icon set
OPEN ICONOGRAPHY MAP→
EData viz
COMPLETE
Chart style
Colour mapping
Ledger · proof viz
OPEN DATA-VIZ MAP→
FLayout & grid
COMPLETE
Grid system
Spacing scale
Composition · rhythm
Density rules
OPEN GRID TOKENS→
W³
GGraphic language
PARTIAL
The ³ device · bars
Patterns · texture
Proof seals · keylines
Illustration style
OPEN GRAPHIC LANGUAGE MAP→
HPhotography
DIRECTION SET
Ethos · subject
Light · grade
With type · sourcing
OPEN PHOTOGRAPHY MAP→
Priority gaps
Two to close for institutional credibility.
E · HIGH
Photography & art direction
Trust reads through imagery. The biggest single gap.
F · MEDIUM
Graphic language
Patterns and motifs beyond the ³ mark.
WCN Visual Identity Map · 8 clusters · A–H03 · VISUAL · v5.0