WCNGOVERNANCE MAP08 · STEWARDSHIP
Governance
How the system
stays a system.
stays a system.
Six clusters — ownership to asset control to the change pipeline. The meta-discipline: the system that governs the other seven, and keeps the standard from drifting as the company scales.
37%
GOVERNANCE COVERAGE
5 Done
12 In progress
13 To do
AOwnership & roles→
Brand steward · owner
RACI · decision rights
Approval authority
Design council
Contributor guide
BGuidelines & docs→
Brand book (this system)
Component documentation
Single source of truth
Do / don’t library
Changelog · release notes
CAsset management→
File naming convention
Asset library · DAM
Version control
Logo · font licensing
Access · permissions
DReview & approval→
Review gates
Brand QA checklist
Approval workflow
Legal · trademark review
Exceptions process
ERollout & training→
Vendor · partner briefs
Onboarding kit
Training · workshops
Internal brand comms
Brand champions
FMeasurement & evolution→
Feedback loops
Version roadmap
Brand audit cadence
Compliance tracking
Sunset · deprecation policy
The change pipeline
how one change to the system ships
WHO · ANYONE
01
Propose
Anyone files an RFC — a problem, a gap, a new asset request.
→
WHO · DESIGN COUNCIL
02
Review
Weighed against the principles. Consistent with the system, or not.
→
WHO · BRAND STEWARD
03
Decide
One owner: approve, reject, or defer. Decisions are recorded.
→
WHO · BRAND OPS
04
Publish
Versioned, changelogged, rolled out. The new standard is live.
No change skips a gate. Everything is an RFC → review → decision → version — so the system can grow without anyone quietly bending it. The pipeline is the brand's immune system.
The governance principle, in one line
Governance is how the brand outlives the people who made it.
WCN Governance Map · 6 clusters · A–F · the 8th & final discipline08 · STEWARDSHIP · v1.0