BRAND INDEX
WCNWCNSTATIONERY MAP
05 · PHYSICAL → A
05 · PHYSICAL & PRINT
Stationery · A
The brand,
on paper you hold.
Five artefacts — from the card pressed into a hand to the signature seen every day. The complete stationery system and its print rules. Tap any card to open its spec.
CARD
LETTERHEAD
ENVELOPE
with compliments
SLIP
SIGNATURE
40%
STATIONERY COVERAGE
1 shipped
2 in progress
2 planned
05A01 Business card DONE
A WCN card is dense, quiet, and tactile — ink on uncoated stock, one vermilion accent, and nothing it doesn’t need. The complete spec for format, both faces, stock, and print.
SIZE85 × 55 mm · (3.5 × 2 in US) STOCK600 gsm uncoated · duplexed SIDESFront: contact · Back: mark INK2 Pantone · vermilion ³ only
W³WCN
Avery Chen
NETWORK LEAD
avery@wcn.network
wcn.network
W³ reversed
A01.1 · FORMAT
One size, sharp corners.
A01.2 · THE FRONT
Mark high, name low.
A01.3 · THE BACK
The mark, alone.
A01.4 · STOCK & FINISH
Heavy, uncoated, felt before read.
A01.5 · PRINT SPEC
Two inks, matched.
A01.6 · DON’T
DON'T
05A02 Letterhead WIP
The letterhead is the brand at its most formal — a fixed masthead, a generous typing zone, and a quiet footer that carries the legal weight. The complete A4 spec.
SIZEA4 · 210 × 297 mm ALTUS Letter · 216 × 279 mm MARGINS25 mm all sides INKInk + vermilion · 2 Pantone
WCN
A02.1 · FORMAT
A4 first, Letter as fallback.
A4 is primary; US Letter is the regional alternate with the same masthead and margins. A 25 mm margin frames the page and sets the baseline grid for typed content.
TRIM · A4210 × 297 mm
TRIM · US216 × 279 mm
MARGIN25 mm
BASELINE12 pt grid
A02.2 · MASTHEAD
Mark top-left, fixed.
The mark sits top-left at 9 mm, with the wordmark beside it. A hairline rule separates the masthead from the body. The sender block, when used, aligns right on the same line.
MARKTop-left · 9 mm tall
WORDMARKBeside mark · EB Garamond
RULE0.5 pt · ink
SENDERRight-aligned · optional
A02.3 · BODY & SAFE ZONE
A calm place to type.
The body is set in Archivo at 10 pt on 15 pt leading. Line length is capped near 90 characters so letters stay readable. Content never enters the masthead or footer zones.
BODYArchivo · 10 pt
LEADING15 pt
MEASURE≈ 90 characters
COLOURInk · #16130F
A02.4 · FOOTER
The fine print, in its place.
The footer carries registration, address and URL in 7 pt mono — small, aligned, and never competing with the body. One vermilion tick marks the start of the block.
FOOTERJetBrains Mono · 7 pt
CONTENTReg no · address · URL
ALIGNBaseline · left
ACCENTOne vermilion tick
DON'T
×
Don't move the masthead — The mark stays top-left, always.
×
Don't shrink the margins — 25 mm is the floor — give content air.
×
Don't add a second accent — One vermilion tick in the footer, no more.
×
Don't gloss the stock — Uncoated, writable paper only.
“Formality is mostly restraint — the letter says enough on its own.”
05A03 Envelope WIP
The envelope is the first thing opened and the last thing read. A small return mark, a window-safe address zone, and a flap rule that keeps every format consistent — DL to C4.
DL110 × 220 mm C5162 × 229 mm RETURNTop-left mark WINDOWOptional · address-safe
WCN
A03.1 · FORMATS
DL and C5, plus C4.
DL holds a tri-folded A4 letter; C5 takes it flat; C4 carries unfolded reports. All three share the same return mark and address geometry.
DL110 × 220 mm
C5162 × 229 mm
C4229 × 324 mm
FITSA4 folded / flat
A03.2 · RETURN MARK
Sender, top-left.
The return address sits top-left behind a small mark — the same lockup as the letterhead, scaled down. It never crosses into the address or franking zones.
MARKTop-left · 7 mm
ADDRESSMono · 7 pt
CLEAR10 mm from edges
INKInk only
A03.3 · ADDRESS ZONE
Where the name goes.
The recipient zone is centred low-right, sized to clear a window envelope. Keep it free of graphics so automated sorting reads cleanly.
ZONELower-centre / right
WINDOW40 × 90 mm safe
GRAPHICSNone in zone
CONTRASTInk on paper
A03.4 · FLAP & SEAL
A clean close.
The flap is plain on the outside; an optional vermilion tick or full ink inside rewards the open. Gummed or peel-seal — never a printed graphic across the seam.
FLAPPlain outside
INSIDEVermilion / ink option
SEALGummed · peel
SEAMNo graphic across
DON'T
×
Don't fill the address zone — Keep it clear for sorting and windows.
×
Don't print across the seam — Graphics break at the flap edge.
×
Don't enlarge the return mark — 7 mm — it is a sender, not a billboard.
×
Don't gloss-coat — Uncoated takes ink and a pen.
“The envelope should feel considered before a word is read.”
05A04 Compliment slip PLANNED
The compliment slip is the smallest voice in the set — a third of A4, a single line of type, and just enough room for a sentence in pen. It carries the tone when a full letter is too much.
SIZE210 × 99 mm · ⅓ A4 COPY“with compliments” MARKTop-left · 7 mm STOCKMatches letterhead
with compliments
A04.1 · FORMAT
A third of a page.
The slip is exactly one third of A4 so it trims from the same sheet with no waste. Landscape, with the mark and line set against a generous writing area below.
SIZE210 × 99 mm
CUT3-up from A4
ORIENTLandscape
MARGIN12 mm
A04.2 · THE LINE
“with compliments.”
The single line is set in EB Garamond italic beside the mark — warm, human, lowercase. It is the only fixed copy; everything else is left for handwriting.
TYPEEB Garamond italic
CASElowercase
SIZE13 pt
COLOURInk
A04.3 · WRITING AREA
Room for a sentence.
The lower two-thirds stay empty — no lines, no pattern — so a handwritten note sits cleanly. Uncoated stock takes ballpoint and fountain pen alike.
AREALower ⅔
LINESNone
PENBallpoint · fountain
CLEARNo graphics
A04.4 · STOCK
Same hand as the letter.
The slip shares the letterhead stock so a set feels deliberate. Uncoated, natural white, writable — never a different paper for the small piece.
STOCKMatches letterhead
WEIGHT120 gsm
SURFACEUncoated
COLOURNatural white
DON'T
×
Don't add contact blocks — That is the letterhead’s role.
×
Don't print writing lines — Leave the area open and clean.
×
Don't change the copy — “with compliments” — lowercase, fixed.
×
Don't switch stock — Same paper as the letter, always.
“The smallest piece still has to feel like the whole brand.”
05A05 Email signature PLANNED
No piece of stationery is seen more often than the email signature. It is HTML, not print — so it has to survive every client, stay small, and still read as WCN at a glance.
FORMATHTML table · inline CSS WIDTH320 px max MARK40 px · hosted PNG FONTSystem stack · web-safe
Avery ChenNETWORK LEAD
avery@wcn.networkwcn.network
A05.1 · STRUCTURE
Tables, on purpose.
Email clients are decades behind the web, so the signature is a single HTML table with inline styles. No flexbox, no external CSS — it has to render in Outlook as well as Gmail.
MARKUPHTML table
CSSInline only
WIDTH320 px max
TESTOutlook · Gmail · Apple
A05.2 · NAME BLOCK
Name, role, contact.
Name in a serif-fallback bold, role in mono-fallback caps, contact in the body font. Email and URL are the only links — the URL in vermilion to echo the mark.
NAMEBold · 16 px
ROLECaps · 10 px · stone
CONTACTRegular · 12 px
LINKURL · vermilion
A05.3 · THE MARK
One small image.
The mark is a single hosted PNG at 40 px with descriptive alt text, so it still identifies the sender when images are blocked. Never the only carrier of the brand.
ASSETHosted PNG · 2×
SIZE40 px
ALT“WCN”
FALLBACKText block holds up
A05.4 · DISCLAIMER
Legal, kept quiet.
Any confidentiality line sits below in 11 px stone — present but never louder than the name. One signature, one disclaimer; no marketing banners stacked beneath.
TEXT11 px · stone
CONTENTConfidentiality
BANNERSNone
HEIGHT2 lines max
DON'T
×
Don't ship image-only — Blocked images must still read as WCN.
×
Don't use web fonts — They won't load — use the system stack.
×
Don't stack banners — One signature, one disclaimer.
×
Don't oversize the mark — 40 px — it is an identifier, not a hero.
“The most-seen asset deserves the most restraint.”
In progress
The card leads. Four to follow.
The business card is shipped end to end — format, both faces, stock and print. Letterhead and envelope are in layout; the slip and signature are scoped and queued next.
WCN Stationery Map · 5 artefacts · A01–A05
05 · PHYSICAL · A · v1.0