WCNASSET MANAGEMENT MAP08 · GOVERNANCE → C
← 08 · GOVERNANCE
Asset management · C
Find the file,
fast.
fast.
Assets that can’t be found get remade — badly. This cluster covers naming, the library, versioning, licensing, access, and the shippable production kit. Tap any card to open its spec.
NAMINGLIBRARY
VERSIONSLICENSING
PROD KIT50%
ASSET COVERAGE
2 shipped
3 in progress
1 planned
08C01
File naming
DONE
A good filename tells you what a file is, where it belongs, and which version you’re holding — before you open it. This is the convention every WCN asset follows.
CASEkebab-case
ORDERbrand-type-name
VERSION-v2 suffix
EXTAlways explicit
A
B
C
D
C01.1 · THE SCHEME
One pattern.
Every name reads brand-type-descriptor-version: wcn-logo-primary-v2.svg. Lowercase, hyphen-separated, no spaces — so it sorts and links cleanly everywhere.
PATTERNbrand-type-name-version
CASElowercase
SEPhyphen
SPACESNone
C01.2 · PREFIXES
Group by type.
A short type prefix — logo, icon, doc, img — groups files in any list. The prefix is fixed vocabulary, not free text, so the same thing is always named the same.
TYPESlogo · icon · doc
FIXEDVocabulary
SORTSBy type
FREE TEXTNever
C01.3 · VERSIONING
Carry the version.
Versions live in the name with a -vN suffix; the latest also gets an unsuffixed alias. You never guess which file is current from a modified date.
SUFFIX-v1 · -v2
LATESTAliased
DATENot trusted
CURRENTObvious
C01.4 · EXAMPLES
In practice.
wcn-logo-primary-v2.svg, wcn-icon-wallet-24.svg, wcn-doc-litepaper-v3.pdf. Read left to right, each name answers what, which, and which version.
LOGOwcn-logo-primary-v2
ICONwcn-icon-wallet-24
DOCwcn-doc-litepaper-v3
READSWhat · which · ver
DON'T
×
Don't use spaces or caps — kebab-case, lowercase, always.
×
Don't write final-final — Use -vN, not adjectives.
×
Don't invent type words — Fixed prefix vocabulary.
×
Don't trust the date — Version lives in the name.
“A filename should answer a question, not start one.”
08C02
Asset library
WIP
The asset library is the one place every brand file lives — structured so people find the right asset in seconds and never have to ask where the logo is.
TOOLDAM
STRUCTUREFolders + tags
SEARCHMetadata
ACCESSRole-based
C02.1 · STRUCTURE
Folders by chapter.
Top-level folders mirror the brand book’s chapters — logo, colour, type, templates. Predictable structure means people navigate by memory, not by search alone.
TOPBy chapter
MIRRORSBrand book
DEPTHShallow
NAVBy memory
C02.2 · TAGGING
Find it sideways.
Tags cut across folders — format, use case, status. A single file can be found by where it lives or what it’s for, whichever the searcher thinks of first.
TAGSFormat · use
CROSSFolders
STATUSTagged
MULTIPer file
C02.3 · SEARCH
Seconds, not minutes.
Every asset carries metadata so search returns the right file fast. The test: a new hire finds the primary logo in under a minute, unaided.
METAOn every file
SPEED< 1 min
TESTNew hire
UNAIDEDYes
C02.4 · ACCESS
Open to find, gated to change.
Everyone can browse and download; only owners can replace. Read-open, write-gated keeps the library both useful and trustworthy.
READEveryone
WRITEOwners
DOWNLOADOpen
REPLACEGated
DON'T
×
Don't nest ten deep — Shallow, predictable folders.
×
Don't skip metadata — Untagged is unfindable.
×
Don't let anyone overwrite — Owners replace, others read.
×
Don't keep duplicates — One file, many tags.
“An asset you can’t find will be remade — worse.”
08C03
Version control
WIP
Brands evolve, and old versions don’t vanish — they get used by mistake. Version control keeps one clear record of what’s current, what’s past, and how to go back.
RECORDOne source
SCHEMEv-numbered
ARCHIVEKept
ROLLBACKSupported
C03.1 · SOURCE OF RECORD
One place that’s right.
For every asset there is one location that defines “current.” Everywhere else points to it. The source of record is never a personal drive.
ONEDefines current
POINTSOthers link
PERSONALNever
BACKEDYes
C03.2 · NUMBERING
Versions that read.
Major for redesigns, minor for tweaks. The number in the filename and the library metadata always agree, so there’s no “which v2?”
MAJORRedesign
MINORTweak
MATCHName = meta
AMBIGUITYNone
C03.3 · ARCHIVE
Past, but not gone.
Superseded versions move to an archive, not the trash. They’re out of the way but recoverable — history matters when a decision is questioned later.
MOVETo archive
TRASHNever
REASONHistory
FINDOn request
C03.4 · ROLLBACK
Going back.
If a release causes problems, rolling back is a defined step, not a scramble — re-alias the previous version as current and note it in the changelog.
STEPDefined
ACTIONRe-alias prev
NOTEChangelog
SPEEDFast
DON'T
×
Don't store the master locally — Source of record is shared.
×
Don't delete old versions — Archive, don’t trash.
×
Don't mismatch name and meta — They must agree.
×
Don't improvise rollback — Defined step, logged.
“The wrong version, used confidently, is the expensive one.”
08C04
Logo & font licensing
WIP
Fonts and logos carry legal terms. This page records what WCN is licensed to use, the scope of each license, and where the proof lives — so usage is never a guess.
FONTSOFL · open
LOGOWCN-owned
SEATSTracked
PROOFOn file
C04.1 · FONT LICENSES
Open by choice.
WCN’s typefaces are licensed under the SIL Open Font License — free to use, embed and ship. The choice removes seat-counting and legal friction entirely.
LICENSESIL OFL
EMBEDAllowed
SHIPAllowed
COSTNone
C04.2 · LOGO RIGHTS
Owned outright.
The mark is WCN’s own IP, with the design assignment on file. Ownership — not licensing — is what lets the brand defend and evolve it freely.
OWNERWCN
ASSIGNMENTOn file
DEFENDYes
EVOLVEFreely
C04.3 · SEATS & SCOPE
Know the limits.
Any third-party asset — a stock font, a photo — is recorded with its scope and seat count, so the brand never quietly drifts out of compliance.
3RD PARTYRecorded
SCOPEDocumented
SEATSCounted
DRIFTPrevented
C04.4 · PROOF REGISTER
Evidence, kept.
Licenses, receipts and assignments live in one register linked from here. If anyone asks “are we allowed to use this?” the answer is one click away.
REGISTEROne place
HOLDSLicenses · receipts
LINKEDFrom here
ANSWEROne click
DON'T
×
Don't use unlicensed fonts — OFL or recorded license only.
×
Don't lose the assignment — Logo IP proof on file.
×
Don't ignore seat limits — Track third-party scope.
×
Don't scatter the proof — One register, linked.
“If you can’t prove you’re allowed to use it, you aren’t.”
08C05
Access & permissions
PLANNED
Open enough to be useful, controlled enough to be safe. Access and permissions define who can view, download and change brand assets — by role, not by favour.
MODELRole-based
GROUPSDefined
REQUESTTracked
REVIEWQuarterly
C05.1 · THE MODEL
Roles, not names.
Permissions attach to roles — viewer, contributor, owner — and people are assigned roles. When someone moves teams, their role changes once, not ten settings.
ATTACHTo roles
ROLESView · contrib · own
CHANGEOnce
NAMESNot per-file
C05.2 · GROUPS
Sensible defaults.
Standard groups map to the org — design, marketing, partners, vendors — each with a default access level. New people inherit the right access on day one.
GROUPSPer function
DEFAULTPer group
DAY ONECorrect
PARTNERSLimited
C05.3 · REQUESTS
A path to more.
Need elevated access? There’s a request that’s logged and approved by an owner — never a quiet share link. Access expansion is visible and reversible.
PATHRequest
APPROVEOwner
LOGYes
LINKSNo quiet shares
C05.4 · REVIEW
Trim it back.
Access is reviewed quarterly — anything unused or stale is revoked. Permissions creep is real; the review is how the system stays tight.
CADENCEQuarterly
REVOKEStale access
CREEPCountered
OWNERSteward
DON'T
×
Don't grant per person — Roles, not one-offs.
×
Don't use share links — Logged requests only.
×
Don't skip the review — Quarterly trim, always.
×
Don't over-grant — Least access that works.
“Permissions only ever grow — unless someone prunes them.”
08C06
Production kit
DONE
DON'T
In progress
Everything, in one place.
Naming and the production kit are shipped; library, versioning and licensing are in build. Access control is scoped — the plumbing that keeps assets correct and current.
WCN Asset Management Map · 6 topics · C01–C0608 · GOVERNANCE · C · v1.0