The one-pager is the brand under pressure — a single sheet that has to explain, persuade and leave a number in the reader’s head. A tight grid, real data blocks, and the discipline to stop at one page.

SIZEA4 · US Letter GRID12 column BLOCKSData · stat USESales · fact sheet

E01.1 · FORMAT & GRID

Twelve columns.

A4 primary, US Letter alternate, both on a 12-column grid with the masthead and footer from the letterhead system. The grid is what lets dense content stay calm.

E01.2 · DATA BLOCKS

Numbers, framed.

Key figures live in bordered blocks — one big number, one label, one line of context. They give the eye somewhere to land and make the page scannable in seconds.

E01.3 · TYPE HIERARCHY

Three levels.

Headline in EB Garamond, sub-heads in Archivo bold, body in Archivo regular. Three levels, no more — the constraint is what keeps a packed page from turning to noise.

E01.4 · ONE-PAGE DISCIPLINE

Stop at one.

If it doesn’t fit on one page, the writing isn’t finished. Cut, don’t shrink — 9 pt body is the floor. A second page means it should have been a report.

A whitepaper or report is judged by its cover before a word is read. The cover system gives every document the same authority — a calm ink field, a clear title hierarchy, and a labelled spine for the shelf.

FORMATA4 portrait FIELDInk ground TITLEHierarchy SPINELabelled

E02.1 · COVER LAYOUT

Ink field, quiet mark.

The default cover is a full ink field with the reversed mark top-left and the title set low. Restraint signals substance — the report earns attention by not asking for it.

E02.2 · TITLE HIERARCHY

Title, then the rest.

Title in large EB Garamond, subtitle beneath in Archivo, date and author in mono at the foot. One vermilion rule separates title from metadata.

E02.3 · SPINE & BACK

Made for a shelf.

Perfect-bound reports get a labelled spine — title and mark reading bottom-to-top — and a back cover with a short standfirst and the contact strip.

E02.4 · SERIES CONSISTENCY

One look, many reports.

Every report in a series shares the cover system so they line up as a set. Only the title, date and an optional duotone image change between them.

Posters are where the brand gets loud — large format, type-led, read from across a room. A shared grid and a fixed mark position let a whole series feel like one campaign.

SIZESA1 · A2 LAYOUTType-led GRIDShared variants MARKFoot · fixed

E03.1 · SIZES & SYSTEM

A1 and A2.

The series runs at A1 for display and A2 for fly-posting, designed once on a shared grid so artwork scales cleanly between them without re-laying out.

E03.2 · TYPE-LED LAYOUT

Words do the work.

Posters lead with a single large statement set in EB Garamond, vermilion on ink or ink on paper. Imagery is optional and always secondary to the line.

E03.3 · GRID VARIANTS

Three frames.

Three layout variants — statement-top, statement-centre, statement-full — cover most needs. Picking from three keeps a series varied but unmistakably related.

E03.4 · MARK & MARGINS

Mark at the foot.

The mark sits at the foot at a fixed size and position across the series, with generous margins so a wall of posters reads as one campaign, not a pile.

The presentation folder and tri-fold brochure are what get left behind in a meeting. They hold the one-pagers, carry the cover system, and fold down to something a hand wants to keep.

FOLDERPresentation BROCHURETri-fold POCKETDie-line MARKCover

E04.1 · PRESENTATION FOLDER

A cover for the set.

The A4 folder uses the report cover system on the outside and an interior pocket that holds one-pagers and a business card. Ink ground, reversed mark, one vermilion rule.

E04.2 · TRI-FOLD BROCHURE

Three panels.

The tri-fold reads in a fixed order — cover, the offer, the proof, the action. Each panel is a self-contained thought so it works however the reader unfolds it.

E04.3 · POCKET & DIE-LINE

Built to hold.

The pocket and card slot are cut from one die-line with glue tabs, specified for 300 gsm so the folder holds shape full. The die-line ships with the artwork.

E04.4 · COVER SYSTEM

Same face as the report.

Folder and brochure covers share the report cover system so the whole left-behind set — folder, report, one-pagers — looks like one considered package.

A certificate is a small piece of paper someone might frame. It has to feel formal and earned — a calm border, a real seal, and a signature block — without tipping into the clip-art look of a default award template.

SIZEA4 landscape SEALVermilion SIGNBlock BORDERRestrained

E05.1 · FORMAT & BORDER

A quiet frame.

A4 landscape with a double-rule border — one fine, one finer — set well in from the edge. The restraint is what separates it from a novelty award.

E05.2 · THE SEAL

A real mark of issue.

A vermilion seal carrying the mark sits lower-centre — optionally foil or emboss for the highest honours. It is the only colour on the page besides the ink.

E05.3 · SIGNATURE BLOCK

Signed, and dated.

One or two signature lines with name and role in mono beneath, and a dated line. Real signatures where possible — a printed scrawl undoes the formality.

E05.4 · PERSONALISATION

The name, set right.

The recipient’s name is the largest element after the title, set in EB Garamond and centred. A merge template keeps spacing correct however long the name.