The media kit is the one place a journalist finds what they need on deadline — approved logos, a current boilerplate, leadership bios and a fact sheet. Make it easy and the coverage gets the facts right.

ASSETSLogos · photos BOILERCurrent BIOSLeadership FACTSOne sheet

D01.1 · PRESS ASSETS

Logos they can actually use.

The kit holds the mark in every approved format and background, plus high-res product and team photography. Giving press correct files stops them pulling a stretched logo off a screenshot.

D01.2 · BOILERPLATE

The paragraph that ends every release.

One approved “about WCN” paragraph, kept current, that journalists paste verbatim. A single source means the company is described the same way in every article.

D01.3 · LEADERSHIP BIOS

Names, roles, headshots.

Short and long bios for spokespeople, each with an approved headshot on the brand background. Consistent bios stop a founder being mis-titled across outlets.

D01.4 · FACT SHEET

The numbers, verified.

A one-page fact sheet — founded, scale, milestones — with every figure sourced and dated. It is the reference that keeps reporting accurate and saves the team repeat questions.

The press release template gives every announcement the same trusted structure journalists expect — headline, dateline, the news up top, a quote, and the boilerplate. Familiar form lets the substance land.

STRUCTURETemplate LEDENews first QUOTEAttributed BOILERStandard

D02.1 · RELEASE TEMPLATE

The expected shape.

Headline, sub-head, dateline, body, quote, boilerplate, contact — in the order press expect. Following the convention signals professionalism and makes the release easy to lift.

D02.2 · NEWS FIRST

The point, in line one.

The first sentence carries the actual news — who, what, why it matters. Inverted-pyramid order means a journalist gets the story even if they read no further.

D02.3 · QUOTE FORMAT

A quote worth running.

One quote from a named spokesperson that says something — perspective, not filler. It follows the messaging house so the voice matches every other channel.

D02.4 · DISTRIBUTION

To the right desks.

Releases go to a maintained press list segmented by beat, plus the newsroom page. Targeted beats outperform a blast wire every time — relevance over reach.

The messaging house keeps everyone who speaks for WCN on the same page — core messages, spokesperson guidance, and prepared answers for the hard questions. Consistency is what builds a reputation.

HOUSECore messages SPEAKERSGuidance Q&APrepared TRAINBriefed

D03.1 · MESSAGE HOUSE

Three pillars, one roof.

A message house sets the single overarching message, three supporting pillars, and the proof under each. Everyone speaking for WCN works from this one structure.

D03.2 · SPOKESPERSON

Who speaks, and how.

Named spokespeople by topic, with guidance on tone and boundaries. Knowing who owns which subject avoids mixed messages and off-the-cuff answers on sensitive ground.

D03.3 · Q&A & OBJECTIONS

The hard questions, first.

A living Q&A drafts answers to the tough and likely questions before they’re asked. Prepared bridges keep an interview on-message without sounding evasive.

D03.4 · TRAINING

Briefed before the mic.

Spokespeople are briefed before major interviews — key messages, likely questions, boundaries. A short prep beats a polished apology after a bad quote.

Awards and rankings build third-party credibility — but only the right ones, entered well. A target list, a reusable submission template and a calendar turn awards from ad-hoc to a steady drumbeat.

LISTTargeted TEMPLATEReusable CALENDARDeadlines CRITERIAFit-checked

D04.1 · TARGET LIST

Worth winning.

A vetted list of awards that actually matter to WCN’s audience — credible, relevant, worth the logo. Chasing every badge dilutes the ones that count.

D04.2 · SUBMISSION TEMPLATE

Write it once.

A master submission — story, metrics, supporting assets — that adapts to each entry. Most awards ask the same things; a strong base answer raises the hit rate.

D04.3 · CALENDAR

Ahead of deadlines.

A rolling calendar tracks open and closing dates so entries are planned, not rushed the night before. Lead time is what makes a submission competitive.

D04.4 · CRITERIA

Fit before effort.

Each award is checked against criteria and past winners before entering, so effort goes where WCN can credibly win. A clear-eyed no saves time for a real yes.

Crisis comms is the plan you hope never to use — a protocol, holding statements, an escalation path and the channels to respond. Calm, fast and honest is the whole strategy when something goes wrong.

PROTOCOLDefined HOLDINGDrafted ESCALATEPath CHANNELSReady

D05.1 · PROTOCOL

Who, what, in what order.

A defined protocol names the response team, the decision-maker and the first three steps. In a crisis, the worst delay is figuring out who’s in charge — that’s decided in advance.

D05.2 · HOLDING STATEMENTS

Something true, fast.

Pre-drafted holding statements buy time honestly — acknowledging the issue and promising an update — without admitting or speculating before facts are in.

D05.3 · ESCALATION

When to wake whom.

A severity scale maps issues to who gets involved — from a community manager reply to a leadership response. Clear thresholds stop both over- and under-reaction.

D05.4 · CHANNELS

Where we respond.

The plan names which channels to use for which audiences — status page, social, direct to press — and who posts. Responding in the right place beats responding everywhere.