BRAND INDEX
WCN
PHYSICAL & PRINT MAP
05 · APPLICATION
Physical & print
How WCN shows up
off the screen.
Six clusters — card to booth to packaging. The places people touch the brand with their hands, and the rules that keep it true on paper.
43
%
PHYSICAL & PRINT COVERAGE
7 Done
11 In progress
11 To do
All
29
Done
7
In progress
11
To do
11
A
Stationery
→
Business card · dual-side
Letterhead · A4
Envelope · DL / C5
Compliment slip
Email signature
B
Events & exhibition
→
Exhibition booth
Stage · keynote backdrop
Lanyard & badge
Roll-up & pop-up banners
Signage · wayfinding
C
Merchandise
→
Sticker · die-cut
Drinkware · mug / bottle
Apparel · tee / hoodie
Cap & headwear
Tote & bag
D
Office & environment
→
Wall graphics · supergraphics
Reception · lobby mark
Room & door signage
Screen wallpaper · loops
E
Print collateral
→
One-pager · fact sheet
Report / whitepaper cover
Poster series
Folder / brochure
Certificate · award
F
Production specs
→
Pantone / CMYK build
Print clear-space & min-size
Paper stock & finish
Foil / emboss / die-cut
Packaging
Finishes
the W³ off-screen → hover the foil
Uncoated
300gsm
natural stock
Matte coat
1.5mil
muted, fingerprint-proof
Soft-touch
lam+UV
premium, velvet hand
Metallic foil
PMS 871
gold foil on dark
Four ways the W³ leaves the screen. Every finish keeps the mark legible and the ink true — colour is built in
Pantone + CMYK
, never converted by the printer.
The print principle, in one line
Off the screen, the standard never drops.
WCN Physical & Print Map · 6 clusters · A–F
05 · APPLICATION · v1.0