The booth is the brand at architectural scale — a modular wall system that reads from across a hall and resolves into detail up close. Reusable, flat-packed, and unmistakably WCN.

SYSTEMModular · 3 × 3 m WALL2.4 m tall MARKSupergraphic scale BUILDReusable · flat-pack

B01.1 · WALL SYSTEM

Modular, on a grid.

The back wall is built from 1 m fabric panels on an aluminium frame, sized in 3 m increments. The grid keeps headlines, mark and openings aligned at any booth size.

B01.2 · THE MARK AT SCALE

Big, with room to breathe.

One supergraphic mark anchors the wall, sized to at least a third of its height with full clear-space. At distance it is the only thing that needs to read.

B01.3 · MATERIALS & LIGHT

Matte, and lit well.

Fabric prints stay matte so stage lighting never blows out the mark. Warm-white wash from above; no coloured gels that shift the vermilion.

B01.4 · COUNTER & FLOW

A place to land.

A front counter carries the mark at human height and gives visitors somewhere to stop. Keep the approach open — one clear entry, no clutter on the floor.

The stage backdrop sits behind every photo that leaves the event. It has to frame a speaker, survive a camera, and keep a clean safe area for lower-thirds and screens.

RATIO16:9 + ultrawide SAFELower-third clear MARKCentred / corner GROUNDInk · matte

B02.1 · RATIOS & SAFE AREA

One art, many widths.

The backdrop is designed at 16:9 and extended for ultrawide LED. A central safe area keeps the mark clear of speakers, screens and lower-thirds in every crop.

B02.2 · LOWER-THIRD

Names, kept clear.

The lower third stays calm so broadcast name bars read cleanly. No mark, no texture in that band — just the ink ground.

B02.3 · MARK PLACEMENT

Present, not crowding.

On a single screen the mark centres above the speaker; on wide LED it moves to the upper corners, repeated at most twice. Never directly behind a head.

B02.4 · SCREEN BUILD

Made for LED.

Artwork is supplied at panel resolution for the pitch in use, in RGB, with the vermilion checked on the actual wall — LED shifts warm colours more than print.

For two days, the badge is the brand worn on every chest in the room. The webbing carries the mark; the card carries the name — large enough to read across a handshake.

LANYARD20 mm webbing BADGE100 × 140 mm ZONEName · large COLOURRole-coded edge

B03.1 · LANYARD

The mark, repeated.

The 20 mm woven lanyard carries the mark and wordmark repeated along its length, reversed on a vermilion or ink webbing. A safety breakaway is standard.

B03.2 · BADGE LAYOUT

Portrait, and clear.

The badge is 100 × 140 mm portrait. A small mark sits top-left; the rest is given to the name. No dense agendas printed on the front.

B03.3 · NAME ZONE

Readable at arm’s length.

The name is set large in EB Garamond, with organisation below in mono. The test is simple: it must be legible across a handshake, not a desk.

B03.4 · ROLE COLOUR-CODING

Who’s who, at a glance.

A colour bar on the badge edge codes role — speaker, staff, press, attendee — drawn only from the functional palette so it never competes with the mark.

Roll-up and pop-up banners are the brand’s portable voice — a single message, read in three seconds from across a foyer. Headline high, mark at the foot, nothing wasted in between.

ROLL-UP850 × 2000 mm POP-UPCurved wall HEADLINETop third MARKFoot · fixed

B04.1 · ROLL-UP

The portable standard.

The roll-up is 850 × 2000 mm with a safe area for the cassette at the foot. The headline lives in the top third — read first, read from distance.

B04.2 · POP-UP WALL

A wall that travels.

The curved pop-up acts as a small backdrop. It follows the booth grid so headline, mark and imagery align with the rest of the system.

B04.3 · HEADLINE HIERARCHY

Three seconds.

One headline, one supporting line, one action. Set the headline in EB Garamond display; never more than three text levels on a single banner.

B04.4 · SAFE MARGINS

Air at the edges.

Generous side margins keep type off the curl and the seams. The mark sits at the foot at a fixed size so a row of banners lines up.

Event signage is the brand being useful — getting people to the right room without thinking about it. A consistent arrow set, a directional grid, and just enough mark to stay WCN.

SYSTEMWayfinding set ARROWSIcon family GRIDDirectional MOUNTPanels · stands

B05.1 · WAYFINDING SYSTEM

A family, not one-offs.

Signs share one layout: destination large, arrow aligned, mark small in the corner. Directional, room ID and information signs all draw from the same kit.

B05.2 · ARROWS & ICONS

One arrow, eight ways.

A single arrow rotates to eight directions; a small icon set covers registration, restrooms, exits. Drawn on the icon grid so weight matches the system.

B05.3 · DIRECTIONAL GRID

Aligned, so it reads fast.

Destination and arrow lock to a baseline grid so a stack of directions scans top to bottom. Left-pointing arrows lead, right-pointing trail the text.

B05.4 · MATERIALS & MOUNT

Seen, then gone.

Foamex panels and A-frame stands, ink ground with paper type for contrast in busy halls. Reusable where venues repeat; recycled where they don’t.