WCNMARKETING MAP07 · GROWTH
Marketing & comms
How WCN
earns attention.
earns attention.
Six clusters — sales deck to PR kit to the growth funnel. This is the frontier of the system: the youngest discipline, built last, because it stands on everything above it.
25%
MARKETING COVERAGE
3 Done
9 In progress
18 To do
ASales enablement→
Investor deck
Sales deck
One-pager · fact sheet
Case studies
Pricing · rate sheet
BEditorial & content→
Content strategy · pillars
Editorial · blog system
Long-form tone guide
Glossary · terminology
SEO content framework
CCampaigns→
Campaign framework
Ad campaigns · OOH
Paid social · performance
Launch · GTM playbook
Partner co-marketing
DPR & media→
Press · media kit
Press release template
Messaging · spokesperson
Awards · submissions
Crisis comms protocol
EAcquisition & lifecycle→
Landing · conversion pages
Email lifecycle · nurture
Community · Discord
Referral · advocacy
Events · webinars
FMeasurement→
Funnel · KPI framework
Attribution model
Brand tracking · NPS
A/B testing system
Reporting dashboard
The funnel
broad & light → concentrated & owned
01
AWARENESS
Be seen.
PR · OOH · paid social. Reach people who don't yet know the name.
02
CONSIDERATION
Be understood.
Content · case studies · editorial. Earn the second look.
03
CONVERSION
Be chosen.
Landing · sales deck · one-pager. Turn interest into a yes.
04
ADVOCACY
Be shared.
Referral · community · events. The customer becomes the channel.
Every cluster above plugs into one of these four stages. The funnel narrows from rented attention to owned trust — and for a trust-layer brand, stage 04 is the whole point: growth that pays itself forward.
The growth principle, in one line
We grow by being trusted, not by being loud.
WCN Marketing & Comms Map · 6 clusters · A–F07 · GROWTH · v1.0