WCNROLLOUT & TRAINING MAP08 · GOVERNANCE → E
← 08 · GOVERNANCE
Rollout & training · E
Teaching
the brand.
the brand.
A brand only works if the people using it understand it. This cluster covers vendor briefs, the onboarding kit, workshops, internal comms, and the champions who carry it. Tap any card to open its spec.
BRIEFSONBOARDING
WORKSHOPSCOMMS
CHAMPIONS10%
ROLLOUT COVERAGE
0 shipped
1 in progress
4 planned
08E01
Vendor & partner briefs
WIP
Agencies, printers and partners represent WCN without living inside it. The brief is how they get exactly what they need to be on-brand — and nothing they don’t.
TEMPLATEOne brief
SHARESEssentials
GUARDRAILSExplicit
CONTACTNamed
E01.1 · THE TEMPLATE
One brief.
A single briefing template covers who WCN is, the assets provided, the rules that matter, and who to ask. Same shape for every vendor, filled per project.
ONETemplate
COVERSWho · what · rules
PERProject
SHAPEConsistent
E01.2 · WHAT TO SHARE
The working set.
Partners get the production kit, the relevant detail pages, and clear examples — not the whole system. Curated access keeps them fast and on-brand.
GIVEProduction kit
PLUSRelevant pages
NOTEverything
WHYFast + correct
E01.3 · GUARDRAILS
The lines not to cross.
The brief states the non-negotiables up front — mark, colour, type, the misuse list — so a partner knows the boundaries before they start, not in review.
STATESNon-negotiables
INCLUDESMisuse list
WHENUp front
NOTAt review
E01.4 · CONTACT
One person to ask.
Every brief names a single WCN contact for questions. A clear line back prevents partners from guessing — and guessing is where off-brand work comes from.
NAMESOne contact
FORQuestions
PREVENTSGuessing
SLASame-day
DON'T
×
Don't send the whole system — Curate the working set.
×
Don't bury the rules — Non-negotiables up front.
×
Don't skip the contact — One named person to ask.
×
Don't brief verbally — Written, on the template.
“A partner can only match a brand they can clearly see.”
08E02
Onboarding kit
PLANNED
A new hire’s first encounter with the brand sets the tone. The onboarding kit gets them oriented, credentialed, and productive on the brand in their first half hour.
PACKEssentials
ACCESSLinks · logins
TOURGuided
TIME30 minutes
“
E02.1 · THE PACK
What they get.
A short pack: the one-line brand story, the portal link, the production kit, and the five rules that matter most. Enough to start, not enough to drown.
STORYOne line
PORTALLinked
KITIncluded
RULESTop five
E02.2 · ACCESS
Logged in, day one.
The kit includes every access request pre-filled — library, tools, channels — so a new hire isn’t chasing permissions in week two.
REQUESTSPre-filled
COVERSLibrary · tools
WHENDay one
CHASENever
E02.3 · THE TOUR
A guided first look.
A short guided path through the portal shows how the system is organised and how to find anything. Ten minutes that save months of asking.
PATHGuided
SHOWSStructure
LENGTH10 min
SAVESAsking later
E02.4 · FIRST TASK
Learn by doing.
The kit ends with a small real task — make a titled slide, a signature — so the new hire applies the brand immediately while help is close.
TASKSmall · real
APPLIESThe brand
WHENImmediately
HELPClose by
DON'T
×
Don't dump the whole book — Top five rules, then grow.
×
Don't leave access for later — Pre-filled, day one.
×
Don't skip the tour — Show the structure once.
×
Don't end without a task — Apply it while help is near.
“The first thirty minutes teach more than the first month.”
08E03
Training & workshops
PLANNED
Some things stick better taught live. Workshops turn the written system into practiced skill — modular sessions teams can take as they need them.
FORMATWorkshop
CURRICULUMModular
CADENCEQuarterly
RECORDCaptured
E03.1 · FORMAT
Hands on.
Sessions are practical, not lectures — people build something real with the system and leave having done it once with help available.
STYLEHands-on
NOTLecture
OUTPUTReal work
SIZESmall groups
E03.2 · CURRICULUM
Pick the module.
A modular curriculum — fundamentals, voice, components, motion — lets a team take only what’s relevant. Modules are short and stand alone.
MODULESBy topic
TAKEWhat’s needed
LENGTHShort
STANDALONEYes
E03.3 · CADENCE
A regular offer.
Core modules run quarterly so there’s always a near date to point a new team to. Bespoke sessions run on request for specific needs.
COREQuarterly
BESPOKEOn request
NEXTAlways near
BOOKSelf-serve
E03.4 · MATERIALS
Reusable, recorded.
Every workshop is recorded and its materials published, so the training scales past the room and a missed session is never a dead end.
RECORDEvery session
MATERIALSPublished
SCALEPast the room
MISSCatch up
DON'T
×
Don't lecture — Build something real.
×
Don't force the full course — Modular, take what fits.
×
Don't run it once — Quarterly, with a next date.
×
Don't lose the materials — Record and publish.
“People remember what they made, not what they were told.”
08E04
Internal comms
PLANNED
A brand that changes silently confuses the people using it. Internal comms keeps teams in the loop — what’s new, what’s changed, and where to look — through defined channels.
CHANNELSDefined
UPDATESRegular
BIG NEWSHighlighted
ARCHIVESearchable
E04.1 · CHANNELS
Where it lands.
Brand news has a home channel, not a scatter of DMs. People know where to look, and updates don’t compete with unrelated noise.
HOMEOne channel
NOTScattered DMs
KNOWNTo all
FOCUSBrand only
E04.2 · CADENCE
Predictable rhythm.
A regular digest collects smaller changes so people aren’t pinged constantly. Routine and rhythm beat a firehose of one-offs.
DIGESTRegular
COLLECTSSmall changes
PINGRarely
RHYTHMPredictable
E04.3 · BIG ANNOUNCEMENTS
When it matters.
Major changes — a redesign, a new sub-brand — get their own announcement with context and a migration link, not a line buried in a digest.
MAJOROwn announce
INCLUDESContext · link
NOTBuried
TIMINGAhead
E04.4 · ARCHIVE
Searchable history.
Every comm is archived and searchable, so “when did that change?” has an answer. The archive doubles as an informal changelog for people.
ARCHIVEAll comms
SEARCHYes
ANSWERSWhen · why
DOUBLESAs history
DON'T
×
Don't scatter across DMs — One home channel.
×
Don't ping for everything — Digest the small stuff.
×
Don't bury big news — Major changes stand alone.
×
Don't lose the history — Archive, searchable.
“Silent change is just confusion with a delay.”
08E05
Brand champions
PLANNED
The steward can’t be everywhere. Brand champions are nominated advocates inside each team — the local expert who answers fast and carries the standard day to day.
ROLEPer team
MANDATEHelp · escalate
PERKSEarly access
NETWORKConnected
E05.1 · THE ROLE
The local expert.
A champion is their team’s first stop for brand questions and first line of quality. Not a gatekeeper — a guide who keeps help close to the work.
FIRST STOPQuestions
FIRST LINEQuality
NOTGatekeeper
CLOSETo the work
E05.2 · SELECTION
Chosen, willing.
Champions are nominated for interest and credibility, not assigned by org chart. The role works only when the person actually wants it.
CHOSENFor interest
NOTBy default
WILLINGRequired
ONEPer team
E05.3 · SUPPORT & PERKS
Worth doing.
Champions get early access to changes, a direct line to the steward, and recognition. The role gives back, so it doesn’t become invisible extra work.
EARLYAccess
LINETo steward
RECOGNISEDYes
GIVESBack
E05.4 · THE NETWORK
Not alone.
Champions meet as a group — sharing what’s working, surfacing recurring issues, and feeding the system. The network is how the edges inform the centre.
MEETAs a group
SHAREWhat works
SURFACEIssues
FEEDSThe system
DON'T
×
Don't assign unwilling people — Nominate the interested.
×
Don't make them gatekeepers — Guides, not blockers.
×
Don't give nothing back — Access, recognition, a line up.
×
Don't isolate them — Connect them as a network.
“Every team needs someone who quietly cares about getting it right.”
Early
From rules to habits.
Vendor briefs are in draft; onboarding, training, comms and champions are scoped. The youngest cluster — turning a written system into shared practice.
WCN Rollout & Training Map · 5 topics · E01–E0508 · GOVERNANCE · E · v1.0