WHO · BRAND OPS
01
Monitor
Automated watch across web, socials, app stores & registries. Logged, dated.
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WHO · BRAND STEWARD
02
Notice
A friendly notice or cease-and-desist first. Most abuse stops right here.
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WHO · LEGAL COUNSEL
03
Takedown
DMCA, registrar abuse, platform & app-store reports. The decisive lever.
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WHO · OUTSIDE COUNSEL
04
Litigate
UDRP or court. The rare last rung — slow, costly, reserved for real harm.