BRAND INDEX
WCNWCNFONT & ASSET LICENSING MAP
09 · LEGAL → D
09 · LEGAL & IP
Font & asset licensing · D
Cleared
to use.
Every font, icon and photo carries terms. This cluster records what WCN is licensed to use and keeps the proof on file, so usage is never a legal guess. Tap any card to open its spec.
TYPEFACE
EMBED
ICONS
PHOTO
MUSIC
REGISTER
42%
LICENSING COVERAGE
2 shipped
2 in progress
2 planned
09D01 Typeface licenses DONE
WCN’s typefaces are all licensed under the SIL Open Font License — a deliberate choice that removes seat-counting, embedding fees and legal friction from every use of type.
LICENSESIL OFL EMBEDAllowed COSTNone SEATSUnlimited
D01.1 · THE OFL
Free, with one rule.
The OFL permits use, study, modification and redistribution at no cost. Its one real condition: the fonts themselves can’t be sold standalone — which never affects brand use.
USEFree
MODIFYAllowed
SELL FONTNo
BRAND USEUnaffected
D01.2 · WHAT IT ALLOWS
Everywhere, no fees.
Desktop, web, app, print, embedding in PDFs and products — all permitted without per-seat or per-view fees. Type can be used freely across the whole system.
DESKTOPYes
WEBYes
EMBEDYes
FEESNone
D01.3 · THE TYPEFACES
EB Garamond, Archivo, JetBrains.
The system’s three families — EB Garamond, Archivo, JetBrains Mono — are all OFL. The choice was made partly for design, partly so licensing would never block adoption.
DISPLAYEB Garamond
TEXTArchivo
MONOJetBrains Mono
ALLOFL
D01.4 · PROOF
License, on file.
Each font’s OFL text and source are kept in the license register. If a partner or vendor asks, the proof is one link away.
KEEPOFL text
SOURCERecorded
REGISTERLinked
ASKOne link
DON'T
×
Don't sell the fonts alone — The one OFL limit.
×
Don't swap in unlicensed type — Stay on the OFL families.
×
Don't rename and redistribute — Respect reserved names.
×
Don't lose the OFL text — Keep proof on file.
“Open fonts mean type never becomes the reason something can’t ship.”
09D02 Web embedding DONE
Open licensing means WCN can self-host its fonts — faster, private, and fully controlled. This page covers the embedding rights, subsetting, and the fallback stack.
RIGHTSelf-host SUBSETAllowed CDNPermitted FALLBACKSystem stack
D02.1 · SELF-HOSTING
Own the delivery.
OFL allows self-hosting, so fonts ship from WCN’s own domain rather than a third-party service. That means no external dependency, no tracking, and full version control.
HOSTOwn domain
DEPNone external
PRIVACYNo tracking
CONTROLVersioned
D02.2 · SUBSETTING
Ship only what’s used.
Fonts are subset to the characters actually needed, cutting file size dramatically. Latin-first, with extended ranges loaded only where the content needs them.
SUBSETUsed glyphs
SIZEMuch smaller
BASELatin
EXTRAOn demand
D02.3 · PERFORMANCE
Fast, and stable.
Fonts use woff2, preload for the critical display face, and font-display:swap so text never blocks render. Performance is part of the brand experience.
FORMATwoff2
PRELOADDisplay face
DISPLAYswap
BLOCKNever
D02.4 · FALLBACK STACK
Graceful without them.
A defined fallback stack — matched serif, sans and mono — keeps layout stable if a font fails to load. The page is readable and on-brand even mid-load.
SERIFGeorgia fallback
SANSSystem UI
MONOui-monospace
STABLENo reflow jump
DON'T
×
Don't load full families — Subset to used glyphs.
×
Don't block render — font-display: swap.
×
Don't depend on third-party CDNs — Self-host for control.
×
Don't skip the fallback — Define a matched stack.
“Type you control loads faster and never tracks your users.”
09D03 Icon & illustration WIP
Icons and illustrations are brand assets that often start life as third-party work. This page draws the line between what WCN owns outright and what it merely licenses — and tracks both.
CUSTOMWCN-owned THIRD-PARTYLicensed ATTRIBWhere required REGISTERLogged
D03.1 · CUSTOM = OWNED
Made for WCN, owned by WCN.
Bespoke icons and illustrations are commissioned with IP assignment, so WCN owns them outright. Ownership is what lets the set evolve without re-licensing.
CUSTOMCommissioned
ASSIGNMENTIn contract
OWNSOutright
EVOLVEFreely
D03.2 · THIRD-PARTY
Borrowed, with terms.
Where a third-party icon set is used, its license and scope are recorded. Free-tier sets often carry attribution or use limits that are easy to violate unknowingly.
RECORDEDLicense
SCOPETracked
FREE-TIERHas limits
RISKSilent breach
D03.3 · ATTRIBUTION
Credit where due.
Assets that require attribution have it documented and placed correctly — in the colophon or asset register. Missing attribution turns a free license into infringement.
WHEREColophon
CORRECTPlacement
MISSING= breach
DOCUMENTEDYes
D03.4 · REGISTER
Every asset, accounted.
Custom and licensed assets alike are entered in the license register with their status. The goal: for any icon in use, the brand can say exactly what it’s allowed to do.
ENTEREDAll assets
STATUSOwn / license
ANSWERAllowed use
LINKRegister
DON'T
×
Don't commission without assignment — Own what you pay for.
×
Don't ignore free-tier limits — They have real terms.
×
Don't drop attribution — Missing credit is breach.
×
Don't leave assets untracked — Register everything.
“A ‘free’ icon with unmet terms is the most expensive kind.”
09D04 Photography WIP
Photography carries some of the trickiest rights — stock licenses with usage limits, expiry dates, and the people in the frame. This page keeps every image cleared for how WCN actually uses it.
STOCKLicensed SCOPEPer use EXPIRYTracked RELEASESLinked
D04.1 · STOCK LICENSES
Read the fine print.
Stock licenses vary — editorial vs commercial, web vs print, impression caps. Each image’s license type is recorded so it’s never used beyond what was bought.
TYPESEditorial · commercial
MEDIAWeb · print
CAPSImpressions
RECORDEDPer image
D04.2 · USAGE SCOPE
Bought for a purpose.
A license bought for a blog post doesn’t cover a billboard. Usage scope is matched to actual use, and expansions trigger a re-license, not a quiet stretch.
MATCHUse to license
EXPANDRe-license
STRETCHNever
CHECKBefore reuse
D04.3 · EXPIRY
Licenses end.
Many stock licenses expire. Expiry dates are tracked so an image isn’t still live on the site years after the right to use it lapsed.
EXPIRESMany do
TRACKEDDates
ALERTBefore lapse
PULLOr re-license
D04.4 · MODEL RELEASES
People need permission.
Any identifiable person in a commercial image needs a model release; property sometimes needs one too. These link to the releases held in the contracts cluster.
PEOPLERelease needed
PROPERTYSometimes
LINKCluster E
HELDOn file
DON'T
×
Don't reuse beyond scope — Match license to use.
×
Don't ignore expiry — Track and pull or renew.
×
Don't skip model releases — Identifiable people need them.
×
Don't mix editorial into ads — Wrong license, real risk.
“An image is only yours to use the way you licensed it.”
09D05 Music & sound PLANNED
The sonic logo, video soundtracks and UI sounds all carry rights. This page keeps WCN’s audio cleared — owning what’s bespoke and properly licensing what isn’t.
SONICOwned SYNCCleared LIBRARYPer terms USEDefined
D05.1 · SONIC LOGO
Bespoke, and owned.
The sonic logo is commissioned with full IP assignment, like the visual mark. It’s a brand asset — WCN owns the recording and the composition outright.
COMMISSIONEDYes
ASSIGNMENTFull
OWNSMaster + comp
LIKEThe mark
D05.2 · SYNC RIGHTS
Music in video.
Any music in video needs sync rights — and for known recordings, both the composition and the master. Bespoke or properly-licensed library tracks avoid the rights maze.
VIDEONeeds sync
KNOWNTwo rights
PREFERBespoke · library
MAZEAvoided
D05.3 · LIBRARY MUSIC
Stock, with terms.
Library tracks are licensed with scope and territory noted, the same as stock photos. “Royalty-free” still means terms — it isn’t “no rules.”
LICENSEDPer track
SCOPENoted
ROYALTY-FREEStill terms
RECORDRegister
D05.4 · USAGE
UI sounds included.
Even small UI and notification sounds carry rights. They’re sourced bespoke or from cleared libraries and logged, so nothing in the product is an unlicensed clip.
UISounds count
SOURCEBespoke · cleared
LOGRegister
PRODUCTClean
DON'T
×
Don't grab music off the web — Sync rights are real.
×
Don't assume royalty-free = free — It has terms.
×
Don't forget UI sounds — They carry rights too.
×
Don't skip assignment — Own the bespoke sonic logo.
“Music rights are the quiet trapdoor under every video.”
09D06 License register PLANNED
Scattered licenses are unprovable licenses. The register is the single record of every font, icon, image and track the brand uses — with scope, seats, expiry and proof in one place.
HOMEOne register FIELDSAsset · scope · expiry SEATSTracked ALERTSRenewal
A
B
C
D
D06.1 · ONE HOME
Everything, listed.
Every licensed or owned asset has a row — fonts, icons, photos, music. If it’s used in the brand, it’s in the register; if it’s not in the register, it shouldn’t be used.
ROWSAll assets
COVERSFont · img · audio
RULEIn or unused
ONESource
D06.2 · THE FIELDS
What each row holds.
Asset, source, license type, scope, seat count, expiry, and a link to the proof. Consistent fields make the register answerable, not just a list.
ASSET+ source
LICENSEType · scope
LIMITSSeats · expiry
PROOFLinked
D06.3 · SEATS & SCOPE
Stay inside the lines.
Where a license caps seats or impressions, the register tracks usage against the cap. It turns “are we compliant?” from a guess into a lookup.
CAPSTracked
USAGEvs limit
COMPLIANTLookup
NOTA guess
D06.4 · RENEWAL ALERTS
Never lapse silently.
Expiry dates drive alerts ahead of time, so a license is renewed or the asset retired before use becomes infringement. The register is active, not a graveyard.
DATESDrive alerts
AHEADOf expiry
ACTIONRenew · retire
ACTIVENot static
DON'T
×
Don't use unregistered assets — In the register or unused.
×
Don't skip the proof link — A row without proof is a claim.
×
Don't ignore seat caps — Track usage vs limit.
×
Don't let it go stale — Renewal alerts keep it live.
“If you can’t look it up, you can’t prove it — and unprovable is unlicensed.”
In progress
Mostly open, fully tracked.
Typefaces and web embedding are clear — all OFL. Icon, illustration and photography rights are being logged; music and the central register follow.
WCN Font & Asset Licensing Map · 6 topics · D01–D06
09 · LEGAL · D · v1.0