Wall graphics turn the mark into architecture — a single supergraphic that owns a room. The power is in restraint: one element, cropped with confidence, never a collage of logos and slogans.

ELEMENTSupergraphic ³ SCALEWall-height MATERIALVinyl · paint PLACEFeature wall

D01.1 · THE SUPERGRAPHIC

The exponent, enormous.

The hero element is the mark or its ³ exponent at architectural size — a single form that fills a wall. Confidence comes from one big move, not many small ones.

D01.2 · SCALE & PLACEMENT

On the wall that matters.

Reserve supergraphics for feature walls people face — reception, stair cores, the end of a corridor. Keep them off cluttered walls where they fight with screens and shelving.

D01.3 · MATERIAL & APPLICATION

Painted, or cut.

Permanent walls are painted with masked stencils for crisp edges; flexible spaces use matte cut-vinyl. Both stay matte so the form reads, not the finish.

D01.4 · CROP & BLEED

Crop with conviction.

Supergraphics can bleed off the wall edges — a deliberate crop reads as designed, a timid float reads as a mistake. Crop through the form, never leave a thin margin.

The reception mark is the brand made physical — a dimensional mark on the wall behind the desk. It has depth, it catches light, and it tells a visitor they’re in the right place before anyone says a word.

TYPEDimensional DEPTH20 mm MOUNTStud · flush LIGHTWash · halo

D02.1 · DIMENSIONAL MARK

Off the wall, literally.

The mark is cut from solid material and stood 20 mm proud of the wall, so it casts a real shadow. Brushed metal or painted MDF, the exponent in vermilion.

D02.2 · MOUNTING & DEPTH

Floating, or flush.

Stud mounts float the mark off the wall for a deeper shadow; flush mounts sit it tight for a cleaner look. Both use concealed fixings — no visible screws, ever.

D02.3 · LIGHTING

Lit to cast a shadow.

A warm wash from above gives the mark a halo and a crisp drop shadow. Avoid flat front light — it kills the dimensionality the whole piece exists for.

D02.4 · FINISH & MATERIAL

Quiet materials.

Brushed ink-toned metal or matte-painted faces — never chrome or gloss. The reception mark should feel considered and permanent, not like signage you could peel off.

Room signage is the brand being quietly useful indoors — a consistent plate on every door, a naming system people remember, and a tie back to the event wayfinding kit.

PLATE200 × 90 mm NAMINGThemed system MOUNTWall · glass WAYFINDKit tie-in

D03.1 · DOOR PLATES

A consistent plate.

Every door gets the same 200 × 90 mm plate: small mark left, room name right, optional status below. One layout across the floor makes the building legible.

D03.2 · ROOM NAMING

Names people remember.

Rooms follow one naming theme drawn from the brand world rather than numbers alone — memorable, and a quiet way to extend the story into the space.

D03.3 · MOUNTING

Wall or glass.

Solid doors take a wall-mounted plate beside the handle; glass partitions use a frosted vinyl version that doubles as a manifestation marker for safety.

D03.4 · WAYFINDING TIE-IN

Same family as the arrows.

Room plates share type, icons and grid with the event signage kit, so indoor and event wayfinding read as one system — not two that happen to share a logo.

Idle screens around a building — lobby displays, meeting-room TVs, laptops — are free brand real estate. A small set of wallpapers and loops keeps them on-brand when no one’s driving them.

RATIOS16:9 · 9:16 USELoops · lock-screens MOTIONOptional FILESCurated set

D04.1 · RATIOS & SIZES

Every screen shape.

The set covers 16:9 displays, 9:16 portrait signage, and common laptop and phone sizes. Each crop keeps the mark in a safe zone clear of clocks and notches.

D04.2 · LOOPS VS STATIC

Still, or moving.

Lobby and signage screens run a slow loop; meeting rooms and laptops use a single still. The still is the default — motion is reserved for screens people don’t work on.

D04.3 · MOTION OPTION

Slow, and quiet.

Where motion is used it is slow and ambient — a drifting mark, a subtle gradient shift — never a looping animation that distracts a room. Ties to the motion system in 04.

D04.4 · FILE SET

A set, ready to drop.

Wallpapers ship as a named, dated set in the right resolutions so anyone can apply the current one without exporting. One folder, refreshed each campaign.