15.3 · Pitch Deck
Deck optimizes decision-making efficiency; white paper optimizes argumentation depth.
Pitch Deck guides the audience to complete the cognitive path of “empathize with the problem → make the solution credible → verify the stage → implement the cooperation” within a limited time. It is a combination of narrative and visual, emphasizing sequence, blank space and dialogue space, rather than projecting the full text of the white paper onto a slide.
Typical slide content (aligned with formal deck)
The following modules are the reference order after combining industry practice and WCN narrative; the actual number of pages can be combined, but it is not recommended to disrupt the logic.
cover and sentence
Pain points and opportunities
What is WCN
Product and user paths
Architecture summary
PoB and trust mechanism
Agent (if already landed)
Business model and stage assumptions
Traction and Milestones
Competition and ecological niche
Team and Consultants
Financing/cooperation requirements
Risk and Legal Summary
Division of labor with white papers
Deck responsibleEmotion curves, key points, live Q&A hooks; charts and analogies help non-expert audiences build mental models.
White Paper ResponsibleDefinitions, assumptions, boundary conditions and cited document-level details; for due diligence and legal verification step by step.
A good deck can still be forwarded individually after the speech: the title of each page should be its own unit of information; avoid fragmented pictures that "can only be understood by the speaker reading the manuscript".
quality red line
Deck should neither obscure regulatory and securities law sensitive statements for the sake of "looking good" nor should unaudited forecast charts replace staged facts; exaggerated promises will damage consistency with white papers, FAQs and legal statements, and backfire on trust during the due diligence phase.