15.2 · One-Pager
One-Pager pursues scannability, not argument completeness.
One-Pager is WCN's “elevator-level” material: positioning, pain points, solutions, network forms and next steps are completed in a single page (or a front and back page), allowing the recipient to judge within two minutes “whether it is worth arranging a meeting or transferring to a white paper for in-depth reading.”
What is usually included on a single page
The professional One-Pager is organized according to fixed information blocks to facilitate horizontal comparison of other projects:
Positioning in one sentenceWhat network WCN is, who it serves, and the differences from "traditional FA/single platform" are written in testable terms.
Issues and timingWhy existing structures fail with information, execution, or trust; why now is the window for networked collaboration.
Solution and product formNode, Deal, Proof, PoB, Agent, etc. should be placed on one line each at a level understandable by non-technical readers to avoid overlapping terms.
Stages and Progress SignalsCurrent stage (such as Network MVP), quantitative or qualitative signals that can be disclosed; unverified items are honestly marked as "in progress".
Cooperation/participation portalCorresponding contact paths or forms for investors, strategic parties, and node candidates to avoid a single general email address.
Compliance reminderThe bottom briefly points to the full disclaimer or "See the legal section of the white paper for details" and does not take up the length of the main text.
Suggestions for using the process
before sending
When sending
follow up
One-Pager is not a "reduced version of the white paper": Reduction will cause the font size to be too small or delete all borders; the correct approach is to delete the arguments and retain the conclusions and quotations.
limitations and division of labor
One-Pager does not carry PoB details, Token/NFT legal characterization, or compliance conclusions in specific jurisdictions - these fall within the scope of the white paper text and the work of legal advisors.